Identity & Packaging

"Make things. Do things. Craft things. Brew things." This is the spirit of Granville Island Brewing's Under The Bridge Series. Featuring distinct beers brewed right on the Island, this series pays tribute to the gritty, industrial history of Vancouver's beloved arts district located underneath the Granville Street Bridge. Using mechanical production methods, the packaging reflects wood-block and hot-type printing techniques of the bygone era. Bold typography and a simple colour palette create a signature look for this craft beer line.

Completed at Toolbox Design
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Art Direction
Naming
Design
Illustration