LULULEMON x BREATHE IT ALL IN ––––– ART DIRECTION
During the busy holiday season there is so much excitement, joy, calm, chaos, and connection in the air. Breathe It All In holiday campaign reminds us to stop, breathe, and take it all in. It’s a reminder of the power of breath and its ability to transform the moment.
lululemon is creating the space to pause and “Breathe It All In” this holiday. This digital visualization offers a moment of visual reprieve—a moment to stop and take it all in with soothing colourscapes and flowing animations.
MINDFUL PRACTICES: MEDITATION SERIES
A series of guided mindful practices from lululemon’s collective around the world, including #1 best-selling author, meditation teacher and lululemon Global Yoga Ambassador Gabby Bernstein, was available on their website, iTunes and Spotify. Each guided practice offers listeners a different breath experience and outcome—from finding a quiet moment to create peace and calm, to connecting with the world or others around you.
A multi-talented musician, Xavier Rudd's ability to connect with people is his most powerful gift. Here, he shares a little of that connectedness.
Emmanuel Jal’s start in life was in the war-torn region of Southern Sudan. He's now an acclaimed recording artist and peace ambassador, here to share a little peace with you.
New York Times best-selling author and Kundalini yoga and meditation teacher, Gabby Bernstein, shares a calming five-count breathing technique.
Co-Founder and Executive Director of Africa Yoga Project, Paige Elenson, has built her life and career around creating access to yoga. Here, she shares some of that generosity.
Social Launch
A series of sharable typographic instagram posts reminds us of the transformative power of breath.
Environmental
Credits:
Creative Director: Pat Young
Copy: Arrabelle Stavroff