LULULEMON –––––– THE AIR OUT THERE HOLIDAY CAMPAIGN
There’s something in the air. With every breath it nourishes us. With every exhale it rejuvenates us. It’s when we’re out in nature that we feel the most alive. The lululemon holiday brand campaign, The Air Out There, inspires us to seek space and clarity by connecting with nature over the busy holiday season.
The visual approach combines minimal airy photography with thought provoking messaging which reminds us to embrace the great outdoors. To spread the message, we met our guests wherever they were at; an emotive short film was shared in theaters, scenic street murals were hand-painted in New York, San Francisco and Venice Beach, and meditation-themed TSAs all captured the attention of passerbys.
OUTDOOR MURALS IN NYC, VENICE BEACH, AND SAN FRANCISCO
COW’S HOLLOW, SAN FRANCISCO
SOHO, NEW YORK CITY
Mural in the making
CREDITS:
Design: Veronica Stark
Art Direction: Kristen Iamartino
Copy: Natasha John
Photo: Graeme Owsianski
Video: Stuart Gillies
SFO Muralist: Christopher Gray Slaymaker
SFO Mural Video: Mark Kuroda