LONETREE CIDER ––––– BRANDING, PACKAGING DESIGN
Dry cider is a huge – and growing – category. Lonetree was designed to compete with the big, established cider players out there. Rooted in an Okanagan old growth orchard, Lonetree deserved an old-world feel with a whimsical twist. The product was simple, and so was the story. We offered a storybook atmosphere to this down-home feeling, and crafted an illustration for the can that has major gravitational pull.
Lonetree branched out to introduce 3 new flavours; Cranberry, Ginger, and Pear.