LULULEMON x NEW YEAR FINDS CAMPAIGN
Lululemon rarely does a sale. So the annual New Year Finds markdown event is a big deal. A concept grounded in new year energy – go for more, for less – speaks to breadth in personal goals and in inventory. Visuals and copy lead towards action (this way, over here) and inspire us to kickstart the year with great finds made for every kind of go.
Inspired by directional signage and UX online shop experience elements like buttons, arrows, and symbols. Animated arrow graphic alludes to markdown styles dropping eVerywhere, all across the site.
