Client: Steaz
Project: Packaging Rebrand
Steaz is an iced tea drink company focused on making healthy beverages using Fair Trade organic green tea. This brand-wide product redesign came about with the intention to find a new, fresh approach to the look and feel of the natural drink market. Their tagline "Good for the body, mind, and soul" inspired a vibrant and playful illustration style that speaks to the flavourful aspect of the drinks. Vivid colours, leafy graphics, and super-natural fruit illustrations take the brand to a new level visually, while still connecting to their grassroots philosophy.
Creative Team:
My Role: Lead Design
Creative Director: Niko Potton
Art Direction: Jamie Collins
Copywriting: Jon Shanahan
Completed at Toolbox Design