Client: Southcentre Mall
Project: Retail Fashion Campaign + Lookbook
Southcentre is a well-loved super regional shopping centre in Calgary, Alberta. In order to reposition the centre to be fashion focused, but still very personal and friendly, we created a distinctive personality and visual signature, unique to them. The fall/winter "Set the Mood" campaign showcases moody, smoky backdrops, bold fashion, and swooping chalk typography combined for dramatic effect.
Completed at Toolbox Design
My Role: Art Direction, Design, Illustration