Client: Southcentre Mall
Project: Retail Fashion Campaign
Southcentre is a well-loved super regional shopping centre in Calgary, Alberta. In order to reposition the centre to be fashion focused, but still very personal and friendly, we created a distinctive personality and visual signature, unique to them. The launch campaign showcases warm, bright backdrops, stunning fashion, and illustrated elements, presenting trends as a fashion authority.
My Role: Art Direction, Design, Illustration
Creative Direction: Niko Potton
Copywriting: Jon Shanahan
Completed at Toolbox Design