Client: Southcentre Mall
Project: Retail Fashion Campaign
Southcentre is a well-loved super regional shopping centre in Calgary, Alberta. In order to reposition the centre to be fashion focused, but still very personal and friendly, we created a distinctive personality and visual signature, unique to them. The launch campaign showcases warm, bright backdrops, stunning fashion, and illustrated elements, presenting trends as a fashion authority. This was about an inspiring, optimistic feeling – a perfect balance of refinement and excitement. Combining all these elements allowed for a refresh of the Southcentre brand: inviting, confident and catalysing – setting the tone for future creative.
My Role: Art Direction, Design, Illustration
Creative Direction: Niko Potton
Copywriting: Jon Shanahan
Completed at Toolbox Design