RUNNING ON WEST COAST VIBES: We collaborated with world-famous artist @TomAbbissSmith to create a series of illustrations that would capture the spirit of the event and highlight the local environment in an abstract and energetic way. The below artwork depict the iconic Vancouver landscape that each SeaWheeze runner experiences along their run.
Ready, Set, Goal! For registration launch, we took to social to reach the 50,000 dedicated SeaWheeze followers. With 10,000 run spots available, registration is a frenzy as participants jump at the chance to sign up. Our goal is to amp up the excitement and also prepare runners with all the information they need to win a spot. Once registered, runners receive a welcome package stocked with exclusive lululemon gear in support of helping them crush their goals!
A DAY TO CELEBRATE Run day is filled with high energy and high fives. Cheer stations, inspirational stand-ins, and the most fun runners medal around make this event a true celebration. This year, we asked our runners to look at the world through fun-filtered eyes, seeing positive in all they experience. A look through the medal’s colourful kaleidoscopic centre is a reminder to do just that.
Application Branding, Environmental Design, Out of Home, .com, Print, Digital, Social Content, Product
Creative Partners Design: Nikki Stephens, Illustration: Tom Abbiss Smith, Copywriting: Alyssa Free / Cayley Thiessen, Project Management: Jen Anstee / Taylor Baumgarten