Project: Event Branding
SeaWheeze is an annual half-marathon and music festival hosted by Lululemon in Vancouver, BC. Every year, over 10,000 runners across North America join in for a weekend of yoga, running and, of course, one hell of an awesome party.
For its 6th year, the concept celebrates the Vancouver landscape in all its glory with vibrant creative that reflects the energetic spirit of the SeaWheeze community.
In collaboration with:
Design: Nikki Stephens
Illustration: Tom Abbiss Smith
Copywriting: Alyssa Free + Cayley Thiessen