The visual approach combines minimal airy photography with thought provoking messaging which reminds us to embrace the great outdoors. To spread the message, we met our guests wherever they were at; an emotive short film was shared in theaters, scenic street murals were hand-painted in New York, San Francisco and Venice Beach, and meditation-themed TSAs all captured the attention of passerbys.
MURAL in SOHO NEW YORK CITY: Meet in the middle of busy, where Soho meets TriBeCa meets Canal, and take a deep breath.
Film by @theodorecollatos
SAN FRANCISCO STREET MURAL