Project: 2016 Global Holiday Campaign "The Air Out There"
The holiday season is a time of reflection. Instead of reflecting on resolutions we chose to reflect on our relationship with the outdoors using thought-provoking questions and statements in a global holiday campaign titled The Air Out There. This concept inspired our guests to get outside to find space and clarity — both of which leave us feeling rejuvenated and energized during the busy holiday season.
Print, Out of Home, Digital, Social, Environmental
Lead Design: Veronica Stark
Art Direction: Kristen Iamartino
Copy: Natasha John
Photography: Graeme Owsianski
Videographer: Stuart Gillies